Sook Goh
A driven product designer who specializes in e-commerce and growth design for mobile and web. I simplify, secure, and add fun to shopping, working, and managing your accounts.
AMAZON
AI-Powered Design Unlocks $5B Revenue Potential
OVERVIEW:
Transformed data insights into strategic advantage by identifying how data-proficient influencers outperform peers 3x in revenue generation. Partnered with product managers to implement AI assistants, optimized CRM, and intuitive dashboards while maintaining a creator feedback loop, ultimately empowering influencers with accessible analytical tools.
KEY OUTCOMES:
Increased content creation rates by 24% in first quarter of testing
Projected 13%+ revenue increase in phase 1 alone (~$5B annual sales growth)
Enhanced data confidence among influencers (only 16% felt confident before)
Democratized analytical capabilities through intuitive tools
Accelerated creator workflows with AI assistants and streamlined CRM
Transformed platform from utility to strategic business partner
Enabled 3x faster revenue growth for data-leveraging influencers
AMAZON
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GENERAL MOTORS
About Me
My career kicked off in a totally unexpected way – as a product developer, designing crazy concoctions and efficient service blueprint for Starbucks hospitality.
But in 2013, I felt it was time for a big change. So, I took a leap and started my own consumer product business. It was a wild ride of hustle, learning to prioritize, and navigating the ambiguity of entrepreneurship.
From all that chaos emerged my true curiosity - solving problems with innovative designs that really help people. I've since collaborated with industry leaders like Amazon, GM, and Albertsons, contributing to e-commerce solutions and autonomous vehicle technology.
My diverse industry experience taught me that our differences are our strength. I thrive on bringing varied perspectives together to create extraordinary experiences. I'm an experimenter, researcher, and collaborator. I'm an avid forest-bather, a sensory nerd, and a lover of plants. I thrive on bringing joy to people and businesses by understanding what makes them unique.
team kudos
“She is not only a polished designer but also a total pleasure to work with. Her positive attitude throughout the turbulent push-and-pull from opposing stakeholders makes her an especially valuable and treasured team member.”
—Steve (Product Manager)
“Her curiosness, motivation, and willingness to learn made her an incredible asset to our product design team. ”
—Laura (Design Manager)
Sook Goh
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